Ever needed to convince someone of choosing WordPress? And Why is WordPress so popular anyway? Recently I wrote an article explaining why WordPress’s market share will soon cross the magical 50% mark. From that article, I extracted five compelling arguments to convince anyone of choosing WordPress as a CMS:
- WordPress is not just a Blog! Enterprises use it too
Is WordPress a tool for blogs and small businesses? Yes, it is! But it’s not just for them. 2,645 of the top 10,000 sites on the web are built with WordPress. There’s a reason why TED, News Corp, Disney, New York Post, and many more are using it. If you think of WordPress as a toy for amateurs which is not suitable for B2B or enterprise, you should probably reconsider.
- Explain the WordPress Ecosystem: its economics, technology, and community
Often, open-source communities and software have the reputation of being slow-evolving, insecure, and not enterprise-ready. WordPress is different. We matured massively on three important aspects: technology, finance, and community.
- Structure Matters and WordPress’s new editor outputs perfectly structured content
In 2016, WordPress started to fully redesign its editor, called Gutenberg. The idea of Gutenberg is that every component will be modular until everything is a block, and blocks are structure! To stay the dominant search engine, Google needs robust structured markup on every single website. Due to its modular nature, Gutenberg is the perfect fundament for WordPress to benefit from the changing marketing dynamics on the internet.
- Google loves WordPress (more than any other CMS)
It’s in Google’s benefit to create a level playing field where every small business can win. Google realized that they can only fix the web if they work on the underlying technologies that power those websites, which is why they are now deeply invested in the WordPress community. By just updating your WordPress plugins, your website also gets better over time. It automatically adopts these new features. This fact alone makes the business case for using WordPress no brainer, albeit only for the content part.
- WordPress wins massive market share in e-Commerce too
With the support for Magento M1 ending, and the acquisition of the Open-source Magento by Adobe, Magento’s market share is decreasing rapidly. This creates space for other solutions to grow and WooCommerce is positioned well to fill this gap.
